Wednesday, February 18, 2009

Soon, a scent that smells like Lord's cricket ground

future fragrances may smell like Lord's cricket ground in london,say perfumers at procter &gamble. They have revealed that they recently captured the essence of the "hom of cricket". The perfumers revealed that they used a technology called headspace analysis to capture the odours of freshly cut grass,cricket bats,laundered cricket kit and the players changing room. they said tha they were using them as the starting point for a fragrance. Lord's is just one source of inspiration that perfumers are turning into the hope of creating the next chanel No 5. "perfumers need inspiration, and this can come from people that surround them,places that they have visted or things that they love in the world." New scientist magazine quoted will Andrews of P&G as saying. In a separate project, the P&G team are also trying to capture the essence of british yachtsman alex Thomson's racing yact. For those who think that these seem like unusual smells to make fragrances, the perfumers say that the scent of the future could be even stranger.

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